CRYSTAL PATRIARCHE

FOUNDER & PRESIDENT

For nearly 15 years, Crystal has built a diverse career in technology, public relations and publishing. She’s a rare bird—equally left- and right-brained—understanding and building a business that revolves around technology and creativity, platform and publishing. She has led an award-winning editorial team at one of the largest women’s online publishing companies, published work in major national media, and created and executed PR campaigns for clients from authors and publishers to start-ups and established brands, with a special focus on female-driven clients and initiatives.

Known for her creativity, innovation, fresh perspective, passion and results—or in one word, her spark—she has created a robust business: SparkPoint Studio, a full-service boutique PR, marketing, branding, social media and platform-building agency for all kinds of clients. Within the SparkPoint Studio agency, the BookSparks division has fast become an innovative game-changer in the publishing industry, allowing authors and publishers to reach audiences and grow their brand and PR in a mix of traditional and nontraditional ways.

And now, as she launches SparkPress, a new hybrid, boutique publishing imprint division, Crystal is thrilled to continue to merge that spark, passion and innovation with publishing. She’s also excited to bring new, high-quality, engaging and entertaining content and books to market. As Crystal likes to say, “SparkPoint Studio is the place for All Your Story Needs™—whether it’s branding, social media, publicity, content, editorial, marketing, book publicity or book publishing, or all of the above; whether you are an author, a publisher, a brand, an expert, a start-up, an established company, or all of the above. All Your Story Needs™ is SparkPoint Studio.”

BROOKE WARNER

PUBLISHER

Brooke is the founder and president of Warner Coaching Inc., where she specializes in helping writers get published. In her fourteen years in the publishing industry, including eight years as Executive Editor at Seal Press, Brooke has shepherded hundreds books through the publication process. Brooke’s expertise is in traditional and new publishing, and she is a champion of all writers committed to making their dream of publishing a book a reality. Brooke mentors memoirists in her biannual course, Write Your Memoir in Six Months, and sits on the boards of the Independent Book Publishers Association (IBPA) as an executive board member; theNational Association of Memoir Writers, and She Writes. She is the author of What’s Your Book? A Step-by-Step Guide to Get You from Inspiration to Published Author (She Writes Press, 2012),  How to Sell Your Memoir: 12 Steps to a Perfect Book Proposal (She Writes Press, 2013), Green-light Your Book (She Writes Press, 2016) and The Magic of Memoir (She Writes Press, 2017)

KRISTIN BUSTAMANTE

CHIEF CONTENT OFFICER

Words are this girl’s passion. With a marketing degree in hand but no desire to do the “salesy” stuff, Kristin began pursuing a career in the publishing world with clients as diverse as a global technology company and a local startup magazine. From technology copywriter, to parenting writer (before she had kids!) to editorial director for a leading women’s website, Kristin knows how to craft a great story about anything. As Chief Content Officer, she oversees a growing catalog of authors and titles, and writes and edits content for SparkPress. Above all else, Kristin loves creativity and creating real, relevant content.

JULIE METZ

ART DIRECTOR

Sometimes, you can judge a book by its cover! Julie Metz is a graphic designer with more than 25 years of experience, working primarily in the publishing field, and is thrilled to be working closely with SparkPoint Studio on the SparkPress and BookSparks divisions. She has created covers for a wide range of books including fiction/nonfiction, cookbooks and more, including her own New York Times bestselling memoir, Perfection.

LAUREN WISE

EDITORIAL MANAGER

Lauren started her career in writing, editing, and publishing over 14 years ago after graduating from the Walter Cronkite School of Journalism. She has worked as a book editor, publishing consultant, and magazine columnist/editor; is an established music freelance music journalist; and also founded an editorial company in 2009 that focuses on helping authors publish positive, influential, and inspirational work. It is through serendipity and a drive to deliver unique and quality content to society that brought Lauren to SparkPoint Studios. She met with founder Crystal Patriarche to discuss collaborative opportunities between their two companies, and was enthralled with the concept and brand. Within a few months, she joined the team as Editorial Manager, helping to oversee a rapidly growing catalog of award-winning novels, memoirs, and non-fiction titles through She Writes Press and SparkPress.

Her love for the art of writing and book publishing propelled her career as a book editor and publishing consultant, and she founded Midnight Publishing in 2009, an editorial company focused on helping authors publish positive, influential and inspirational novels, memoirs, and non-fiction content. It is through serendipity and a drive to deliver thought-provoking and inspirational literature to society that brought Lauren to SparkPoint Studios. She met with founder Crystal Patriarche to discuss collaborative opportunities between their two companies, and was enthralled with the concept and brand. Within a few months, she joined the team as Editorial Manager, helping to oversee a rapidly growing catalog of award-winning novels, memoirs, and non-fiction titles through She Writes Press and SparkPress.

MAGGIE RUF

GRAPHIC & WEB DESIGNER

Maggie fell in love with design from a young age, always spending more time on the look of a school project than the content. Her first “official” design gig was Design Editor of her high school newspaper, which led her to earn a degree in Journalism from the University of North Carolina, with a concentration in editing and graphics. After graduation she followed an old friend out to Phoenix, and found a job at a local design agency. There she created websites and graphics for clients such as the National Blood Clot Alliance, Pioneer Electronics, and Blue Cross Blue Shield of Arizona. Her favorite part of design is finding a creative way to visually express the personality of a brand.

Maggie was born and raised in Bloomington, Indiana. When she’s not designing she can be found with hanging out with her Largi (Corgi/Lab mix), devouring novels with happy endings, or in a pool.

LEILA O’HARA

DIGITAL/MARKETING ACCOUNT EXECUTIVE

Leila O’Hara’s love of stories has been a constant in her life. Before she had even fully learned how to read, Leila would memorize her favorite children’s books and recite them over and over again. She has always loved getting lost in spellbinding stories that transport her to another place and time, that provoke thought and profound emotions, that have relatable and inspiring characters, and that change her perspective on the world.

She has translated this lifelong love of stories into a fulfilling career. While studying at Arizona State University’s Walter Cronkite School of Journalism Leila worked with clients like the City of Phoenix’s Arts and Culture Commission and interned with the Heard Museum and Decibel Blue. She graduated from the Walter Cronkite School of Journalism and Barrett, the Honors College at ASU summa cum laude with a bachelor’s degree in journalism and a master’s degree in mass communication.

Most recently, Leila worked as an account coordinator for Lucid Agency, a digital marketing and technology agency, and was responsible for implementing extensive digital marketing campaigns for clients like Inspirada, Motorola Solutions and Best Western. She has a deep understanding of digital campaign construction and optimization; platforms like pay-per-click, Facebook, Twitter, LinkedIn, YouTube, Pandora and Hulu; and strategic social media and newsletter campaign development.

As a Digital Marketing Account Executive for SparkPoint Studio and our brands, Leila is excited to continue to apply and develop her digital marketing and PR skills, and work with her first love: books! She will work closely with both the publicity and marketing teams to plan, execute and refine social media and digital campaigns.

When she’s not in the office, you can find Leila hiking in the beautiful Arizona sunshine, attending musicals or traveling the world. She has been lucky enough to explore the cities of Paris, Rome, London and Venice but there are dozens of other cities on her list she cannot wait to visit.

Maggie was born and raised in Bloomington, Indiana. When she’s not designing she can be found with hanging out with her Largi (Corgi/Lab mix), devouring novels with happy endings, or in a pool.

ALYSSA JONES

SOCIAL MEDIA COORDINATOR

Alyssa Jones is a self-proclaimed social media maniac. She knows the ins and outs of all social media platforms and loves figuring out new and creative ways to grab people’s attention. She has worked for and alongside stations such as ESPN, FOX, PBS, NBC and more doing social media and producing content.

After graduating from The Walter Cronkite School of Journalism at Arizona State University she became a producer for NBC. She later changed her pace to join SparkPoint Studio making her passion for books her career. She hopes that through her work she can help tell stories and create more book lovers such as herself.

Alyssa was born and raised in Colorado, but recently traded the snow for the Arizona desert. She is a cookie connoisseur with an unhealthy addiction to baking all things chocolate. Her best friend is her fat English bulldog named Ginger. The pair can often be found adventuring in the outdoors or snuggled up drinking hot chocolate…no matter the temperature.