For nearly 15 years, Crystal has built a diverse career in technology, public relations and publishing. She’s a rare bird—equally left- and right-brained—understanding and building a business that revolves around technology and creativity, platform and publishing. She has led an award-winning editorial team at one of the largest women’s online publishing companies, published work in major national media, and created and executed PR campaigns for clients from authors and publishers to start-ups and established brands, with a special focus on female-driven clients and initiatives.

Known for her creativity, innovation, fresh perspective, passion and results—or in one word, her spark—she has created a robust business: SparkPoint Studio, a full-service boutique PR, marketing, branding, social media and platform-building agency for all kinds of clients. Within the SparkPoint Studio agency, the BookSparks division has fast become an innovative game-changer in the publishing industry, allowing authors and publishers to reach audiences and grow their brand and PR in a mix of traditional and nontraditional ways.

And now, as she launches SparkPress, a new hybrid, boutique publishing imprint division, Crystal is thrilled to continue to merge that spark, passion and innovation with publishing. She’s also excited to bring new, high-quality, engaging and entertaining content and books to market. As Crystal likes to say, “SparkPoint Studio is the place for All Your Story Needs™—whether it’s branding, social media, publicity, content, editorial, marketing, book publicity or book publishing, or all of the above; whether you are an author, a publisher, a brand, an expert, a start-up, an established company, or all of the above. All Your Story Needs™ is SparkPoint Studio.”



Brooke Warner is publisher of She Writes Press and SparkPress, president of Warner Coaching Inc., and author of Green-light Your Book, What’s Your Book?, and three books on memoir. Brooke is a TEDx speaker and the former Executive Editor of Seal Press. She currently sits on the boards of the Independent Book Publishers Association, the Bay Area Book Festival, and the National Association of Memoir Writers.  She writes a monthly column for Publishers Weekly and has blogged actively on Huffington Post Books and



Words are this girl’s passion. With a marketing degree in hand but no desire to do the “salesy” stuff, Kristin began pursuing a career in the publishing world with clients as diverse as a global technology company and a local startup magazine. From technology copywriter, to parenting writer (before she had kids!) to editorial director for a leading women’s website, Kristin knows how to craft a great story about anything. As Chief Content Officer, she oversees a growing catalog of authors and titles, and writes and edits content for SparkPress. Above all else, Kristin loves creativity and creating real, relevant content.



Sometimes, you can judge a book by its cover! Julie Metz is a graphic designer with more than 25 years of experience, working primarily in the publishing field, and is thrilled to be working closely with SparkPoint Studio on the SparkPress and BookSparks divisions. She has created covers for a wide range of books including fiction/nonfiction, cookbooks and more, including her own New York Times bestselling memoir, Perfection.



Lauren Wise’s passion for reading and writing brought her to the Walter Cronkite School of Journalism, where she started her career in writing, editing, and publishing in 2005. Since then, Lauren has worked as a book editor, publishing consultant, and magazine columnist/editor. In 2009 she founded Midnight Publishing, an editorial company focused on helping authors publish positive, influential and inspirational novels, memoirs, and non-fiction content. For almost 15 years, she has established a readership as a music and travel journalist, writing for publications such as Noisey/VICE, Phoenix New Times, Phoenix Magazine, Runway,WHERE Phoenix+ScottsdaleWHERE Colorado, and more. Since 2015, Lauren has worked as the Editorial Manager for She Writes Press and SparkPress, and became Associate Publisher in 2019, helping to oversee a rapidly growing catalog of award-winning novels, memoirs, and non-fiction.



Ever since her dad read her The Berenstain Bears before bed as a kid, Samantha has not been able to get enough of the worlds that can exist in the pages of a book. She was often told to “put down the [expletive redacted] book and go outside,” but usually settled for moving outside to read.

As she grew older and pondered what she wanted to do in life, she kept coming back to one thing: stories. She loved stories. Books, movies, TV; it didn’t matter the platform. After graduating magna cum laude from Bradley University with a degree in Public Relations and minors in Professional Writing, Social Media Marketing, and Leadership, she enrolled in the Denver Publishing Institute to get a taste of what life in book publishing would be like. She went in with a laser focus, intending to come out with a position in publicity or marketing, but the more she learned, the more open to different types of positions she became.

After graduation from DPI, she took a position as a bookseller at Barnes & Noble to gain insight on industry trends. She simultaneously held an internship at Texas Lifestyle Magazine, and was later promoted to Editorial Assistant. Samantha joins SparkPoint Studio as our Editorial Project Manager for SparkPress and She Writes Press.



Shannon Green grew up in a small town in Arizona, where she escaped boredom by memorizing David Bowie lyrics and running a one-woman gazette called The Green News that she forced on her middle school classmates. She graduated from Arizona State University with a bachelor’s degree in English with a concentration in creative writing. In 2017, her published work “Mis Estrellas, Mi Alma” received the Jane Shaw Jacobs Award for Fiction.

Through creative writing workshops, she discovered a zeal for editing. She worked as a judge and editor for the global competition The Writer’s Games and was later hired as the Assistant Editor-in-Chief at Lux Undergraduate Creative Review, where she oversaw the editoria