Jarie Bolander caught the startup bug right after graduating from San Jose State University in 1995 with a degree in electrical engineering. With 6 startups, 7.75 books, and 10 patents under his belt, his experience runs the gamut from semiconductors to life sciences to nonprofits. He also hosts a podcast called The Entrepreneur Ethos, which is based on his last book by the same name. When he’s not helping clients convert a concept to a viable strategy, he can be found on the Jiu-Jitsu mat (he’s a blue belt), interviewing entrepreneurs on his podcast, or researching the latest in earthship construction techniques. Currently, Jarie lives and works in San Francisco, where he works as head of market strategy for Decision Counsel, a B2B growth consulting firm. He’s engaged to a wonderful woman named Minerva, and lives with her, her daughter, and their Bernedoodle, Sage.