R.W. Burke is a Certified Professional Coach through the Institute for Professional Excellence in Coaching (iPEC). He holds BS in accountancy from Providence College, and a master’s of business administration degree with a concentration in finance from Providence College’s School of Business. For thirty years, he’s worked in and around the automobile business. For the last six of those years, he’s worked to become the top coach on Ford Motor Company’s Consumer Experience Movement (CEM) project, covering twenty-three dealerships in seven states. He is also responsible for CEM Inside, Ford Motor Company’s regional initiative to bring the work done by coaches in the field to its own field staff, and has worked with BMW North America and their half-owned subsidiary, The Retail Performance Company, to develop a coaching initiative and workshop. He and his wife live in Rhode Island with their two St. Bernards, Goliath and Petunia. His son attends UCLA.