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Bit Flip

Combining the corporate intrigue of Joseph Finder, the satirical cultural critique of Dave Eggers, and the domestic drama of Laura Dave, Bit Flip is a fast-paced contemporary thriller that delivers an authentic insider’s view of the corrupting influences of greed, entitlement, and vanity in technology start-ups.

Tech executive Sam Hughes came to Silicon Valley to “make the world a better place.” He’s just not sure he’s doing that anymore. And when an onstage meltdown sends him into a professional tailspin, he suddenly sees the culture of the Bay Area’s tech bubble in a new light.

Just as Sam’s wondering if his start-up career and marriage might both be over at fortysomething, an inadvertent discovery pulls him back into his former company, where he begins to unravel the insidious schemes of the founder and venture investors.

Driven by his desire for redemption, Sam discovers a conspiracy of fraud, blackmail, and manipulation that leads to tragic outcomes—threatening to destroy not only the company but also his own moral compass. Entangled in a web of complicity, how far will Sam go to achieve his dreams of entrepreneurial success?

Author: Mike Trigg

Publication Date: August 16, 2022

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“As much a compelling narrative as it is a critical analysis of contemporary capitalism, this story worries over the coming future, in which technology could take over much of what people used to do. This helps to make Bit Flip an engrossing novel that satirizes the pretensions of tech bros and billionaires.”
—Foreword Clarion Reviews, 5 stars

“Mike Trigg’s novel Bit Flip is exceptionally well-written, with a satisfying balance of action, intrigue, back story, characterization, and description. He weaves together several compelling story elements, some of them technical in nature, with ease and the manner in which he wraps up the narrative is both concise and provocative.”
—IndieReader, 5-star review

“. . . a worthwhile, humorous take on the moral infirmities of the tech industry.”
—Kirkus Reviews

“In Bit Flip, Trigg aims some wickedly smart satire at the dark beating heart of Silicon Valley, and exposes a lot of moral gray areas along the way. This is the kind of book that’ll make you very afraid—and very angry—about the win-at-all-costs ethos at the core of our self-righteous tech culture.”
—Rob Hart, author of The Warehouse and The Paradox Hotel

“Trigg has worked magic here, combining elements of Citizen Kane and Silicon Valley into a readable bullet of a book. This is a razor-sharp satire with a huge heart.”
—Joshua Mohr, author of All This Life and Damascus

“Mike Trigg turns Silicon Valley upside down in a bitingly funny, sharply observant tale of dark corporate intrigue lurking beneath dazzling California sunshine. With vivid storytelling and propulsive narrative, Bit Flip grabs you from the first page and keeps you hooked until its unforgettable end.”
—Margaret O’Mara, author of The Code: Silicon Valley and the Remaking of America

“In Bit Flip, Trigg shines a light on the often-toxic tech community and walks a fascinating tightrope, deftly mixing insider knowledge with an outlier’s moral observations. Just as 1s switch to 0s and back again, Trigg’s characters challenge us to examine the complicated, false binary between right and wrong.”
—Adam Nemett, author of We Can Save Us All

About the Author

Mike Trigg was born in Kentucky and raised in Wisconsin. He earned a BA from Northwestern University and an MBA from University of California, Berkeley. Over his twenty-five-year career in Silicon Valley, he has been a founder, executive, and investor in dozens of venture-funded technology start-ups, as well as a contributor to TechCrunch, Entrepreneur, and Fast Company. He lives in Menlo Park, California, with his wife and two sons. Bit Flip is his first novel.

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